Hello readers, Merry Christmas, hope you enjoyed it! Please accept my sincere apologies for the delayed update on the blog. Do you know that many entrepreneurs; especially new entrants struggle with Google and other search engines to rank higher in the SERP’s? It is unfortunate that some of them find it quite challenging to improve their statuses and get standard ratings. Some have had to cope with problems such as penalties. Noteworthy is the fact that some have been de-indexed by the search engines due to poor performance.
Are you one of the individuals struggling with SEO? Well, worry no further. The “How to Rank Higher in the Search Engine Result Page (SERP’s): A Complete Guide For 2015” is an all rounded guide ideal for people struggling with SEO. In the last blog post, I briefly described SEO; check it here. Today, I will explain how one can handle search engines to avoid penalties and de-indexing even more how to rank higher in SERP’s. Additionally, I will discuss the various types of SEO; that is, white hat, black hat and gray hat.
Higher ranks in SERP’s seem to be the core aim of many entrepreneurs. Some of them have fallen victims to unscrupulous individuals who sell softwares to create back links. They promise their clients of an excellent rating; only to end up facing tough penalties. It is wise to avoid such individuals to avoid being de-indexed. Instead, an entrepreneur ought to master the White Hat SEO and come up with a strategic plan for action. The strategic plans differ from one entrepreneur to another depending on the market structure and the niche. For instance, you may be operating more than one online business, but with a different niche. Therefore, their strategic plans of action should be effective enough to enhance good performance. It’s the key to avoid penalties and de-indexing as well.
Types of SEO:
There are various types of SEO and many people admit to being confused by SEO.
White Hat SEO is a practice used to improve rankings in SERP’s that fulfill the terms and conditions of a search engine; that is, creating backlinks according to their algorithms and latest updates such as panda and penguin (these are the two most effective algorithms of Google updates). It is a complete contrast the Black Hat SEO. White Level SEO revolves around the quality of the content and its description, keyword-rich meta tags, creating back links manually only on relevant niche websites.
Black Hat SEO is the worst thing in SEO that should be avoided. But if you don’t know what it is, how can you avoid it? Engaging in Black Hat SEO can get your site banned from search engines such as Google, Yahoo and Bing. Black Level SEO is a practice of creating too many but poor quality backlinks, posting copied content with or without grammatical errors and over optimization.
Gray Hat SEO is nothing unusual, but fewer chances of getting you penalized. Today’s Gray Level SEO may be Black Level SEO next year. Don’t need to discuss more as we need to avoid both of them.
So it should be vital and undoubtedly works if you pay attention to quality instead of quantity. I am sure you can beat your competitor with fewer high-quality back links.
Don’t know how to create high-quality back links? Which techniques are going to work for you? Don’t have time to do SEO? Don’t hesitate to hire a result oriented SEO service provider.
At the end, I’d love to say that if you are still confused or have quarries; you can make a comment or get in touch with us.